Responsive Web Design
Responsive web design is more than just changing the look and feel of your site across multiple platform types. Just like a car, there are many mechanics that go into making it perform well. We love to build sites that function flawlessly, flow easily and look good on the outside. However, more than that, we believe that the design should support a good site structure and flow well, work with the search engines to keep you in front of visitors and entice new people to your site to read your content.
We start by looking at what you have. We question what’s working and what isn’t. We look at the success of your current site design and discuss with you, in detail what can be improved upon. We also look at your analytics results to see how the current site is performing.
We examine the look of your site: does it draw a visitor in? How easy is it to read? Are the images inviting and professional? Is it responsive? We then dive under the hood: How well is your site structure performing? Could it be improved? Is it hindering your keywords and content? Are site users getting the most from their experience? Are you closing sales and booking rooms? Is it easy to do your call to action? We discuss all of this with you before we even put pen to paper.
Site Structure & Planning
The way information flows on your site is very important to its success. The web allows us to guide the site user in a way that print doesn’t and we understand how important this is. Our systems work to keep users on your site and complete the call to action: booking a room!
If a site is not easy to navigate, users will get frustrated and the connection you have with them will be broken. How many times have you visited a site only to end up on a page with no clear way back to where you had been? Our sites feature clear and logical navigation to both site users and search engines. The easier site users can navigate your website, the faster they can book a room. And that will make everyone happy. From years of watching years of site analytics and destination site use trends we understand how people interact with these websites, and how to create sites that give users what they want fast and easy.
Great images are KEY to a great website. If your current set of pictures is out of date we recommend that you locate a photographer to shoot your location. In some instances, we can assist you with that. We can also assist with photo research to find great stock images that show off your location or new services you may have added.
It’s true. A destination or property website is only as good as the images that populate it. The photographs on your website are your voice online! So, what are your images saying? Hopefully they are showing off your beautiful rooms, your well tended gardens and the attractions in your area (all in great light with perfect composition).